McDonald’s has put up the price of its cheeseburger for the first time in 14 years in the United Kingdom as inflation bites and cost pressures grow.
The massive infamous fast food chain raised its iconic cheeseburger price from 99 pence to £1.19, which is a 20 percent rise.
The burger was one among a number of items that faced price increases across the United Kingdom restaurant network. The last time McDonald’s raised the cheeseburger price in Britain was in the wake of the 2008 global financial crisis.
Prices were increased from between 10 pence and 20 pence for other items, including the McNugget share boxes, breakfast meals, and upgrades from medium to large meals.
McDonald’s said that some items will remain unaffected by price increases.
In a statement to customers, McDonald’s U.K. & Ireland CEO Alistair Macrow said the rising inflationary pressures had forced the company to make “tough choices” over the pricing of its menu.
Companies in the United Kingdom are up against increased costs for fuel, wages and ingredients, as inflation in the UK and around the world continues to skyrocket.
In Britain, inflation hit a new peak in June at a whopping 9.4 percent, the highest it has been in 40 years.
McDonald’s price hike comes only a day after it reported a jump in global sales of 9.7 percent for the three months to the end of June, versus the same period last year.
This week, the food chain said both price hikes and value items fueled same-store sales growth in the U.S., which was higher than expected.
There are more than 36,000 McDonald’s restaurants in more than 100 countries. The fast food giant was one of the first major global companies to shut its stores in Russia after the country invaded Ukraine. Some net sale drops in the past quarter were hurt in part by the closure of the Russian and Ukrainian restaurants, reports said.
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