In a move that will add to the company’s footprint in the Middle East, the e-commerce behemoth Amazon signed an agreement Wednesday with Abu Dhabi’s Lulu Group to start an online grocery store in the United Arab Emirates (UAE).
As the country is seeking to become a global high-tech hub, more and more services in the UAE are moving online.
According to the Abu Dhabi Department of Economic Development’s (ADDED) chairman Mohamed Ali Al Shorafa, such partnerships are what Abu Dhabi and the UAE continue to push for to support players in the private sector in their drive to provide modern and seamless experiences to customers.
Continuously looking for ways to innovate on behalf of customers, Amazon and LuLu Group, which operates supermarkets around the world – including in the UAE, Saudi Arabia, Qatar, and Asian countries- joined hands to expand grocery offerings for online customers in the UAE and offer them both fast and convenient delivery options.
According to the press release, Amazon will work together with LuLu Group to deliver a seamless online grocery shopping journey backed by a wide selection of everyday essentials and fresh grocery items, and great prices via Amazon’s Emirati website www.amazon.ae.
Amazon’s vice-president for Middle East and North Africa, Ronaldo Mouchawar, underscored that as a company that holds customer-centricity at the heart of its business, LuLu Group will be a perfect partner for Amazon, which is driven by the customer-obsession, innovation, and long-term thinking.
To optimize operational efficiencies, reduce delivery times, and provide an overall exceptional experience for the UAE customers in what they truly want and need as they shop for groceries, both entities will be combining their best-practice, customer knowledge, logistics innovation, and technical expertise as part of this collaboration.
The massive online retailer, which recently launched a storefront for Egyptian handicrafts, has seen a significant boost after Saudi Arabia’s Public Investment Fund bought more of its shares earlier this year, so now its stock in the company is worth hundreds of millions of dollars.