Apple Offers Small-Business Users’ Tailored Subscription Service

Apple launched on Wednesday a new subscription service specially tailored to help small-business owners to manage the Apple devices used by their employees.

Apple’s Business Essentials service is tailored for small businesses with between 50 and 500 employees that either have a small IT department or have none at all, and is simplified version of management software for setting up and keeping secure the fleets of phones, laptops and tablets offered to large business by tech companies like Microsoft.

The monthly fee that the business will have to allocate for the service varies between $2.99 and $12.99 per user depending on the number of devices the business wants to manage for each employee and the size of cloud storage it wants.

Apple will also offer their clients to repair or replace broken hardware at a business within four hours for an additional monthly cost, though the pricing for that service is yet to be determined.

According to Apple’s vice president of enterprise and education marketing, Susan Prescott, time is one of the most valuable resources for small businesses, whose demands on their time start to increase as they grow.

Prescot underscored that Business Essentials will help companies to streamline every step of its employee device management while keeping data backed up and secure, so they can focus on running their business.

Business Essentials service that Apple intends to start testing in the United States on Wednesday, will be free until the service is finalized next year and the company already has expansion plans for other locations in the future

Lopez Research founder and principal analyst, Maribel Lopez, noted that the pairing of management software with a repair service subscription is unique in the industry, stressing the power of being able to get really good service, something that people tend to underestimate.

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