Nearly two months after an embarrassing end to his presidential campaign, Mike Bloomberg is again deploying his massive personal fortune – this time to combat the coronavirus, The Associated Press reported.
The billionaire former New York City mayor is spending tens of millions of dollars to bolster social services, feed first responders and help local officials trace the spread of the coronavirus in the city that has become the epicenter of the pandemic in the United States.
The effort is in line with Bloomberg’s long-standing interest in scientific research and public health. But it’s also an opportunity for him to rebuild an image that was badly damaged earlier this year by accusations from some Democrats that he was trying to buy the White House. He spent more than $1 billion on a campaign that ultimately resulted in just one primary victory, in American Samoa.
Allies say the coronavirus plays to Bloomberg’s strengths, AP noted.
“He is really good at a lot of things, but he’s really, really good in crisis, in organizing, in bringing people together and making plans and executing,” said former Philadelphia Mayor Michael Nutter, who served as a national co-chair for Bloomberg’s presidential bid.
Bloomberg plans to spend $10.5 million to build a contact tracing program, which would help local officials follow the spread of the virus in an effort to contain it. The work will center on New York City, but also go into neighboring jurisdictions.
The effort, which requires a massive data operation and significant budget, was seen as a natural fit, according to two people close to the former mayor who spoke on condition of anonymity to discuss his thinking.
Beyond the New York contact tracing work, Bloomberg’s philanthropic operation announced a $40 million pledge to support efforts to curb the spread of COVID-19 in low- and middle-income nations.
Though Bloomberg didn’t win the Democratic presidential nomination, his coronavirus response could still leave him as a counter to President Donald Trump, whose handling of the pandemic has been criticized as too slow. It would mark the latest twist in the complicated relationship between the two New Yorkers.
Bloomberg, whose wealth far exceeds that of the President, belittled Trump on the presidential campaign trail. Trump reveled in his defeat, calling him “Mini Mike” and saying he “didn’t have what it takes” to be president.
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