As Virus Hits Japan, Deflation Risks Grow

For someone like Sumako Furihata, who owns two small restaurants in Tokyo’s Akasaka nightlife district, the coronavirus health crisis has been a nightmare that crushed sales and put her in a difficult situation, Reuters reports.

Many of her rivals in the district, which relies on lunch and dinner demand from business workers, are also suffering as more companies have employees work from home at the government’s request.

“The pace of fall in sales is much faster than during the global financial crisis,” said Furihata, who has temporarily shut down one of her restaurants.

The pandemic has throttled an economy already on the brink of recession as social distancing policies have forced sectors such as transport, retail and tourism to temporarily scale down.

Economists say the outbreak also risked increasing deflationary pressure in Japan as people stay at home more and spend less.

“Prices for ‘stay-at-home’ related products such as foods are firm. But overall, there’s an increasing risk Japan may slip back into deflation,” said Hiroshi Ugai, chief economist at JPMorgan Securities Japan.

Ugai, who predicts Japan’s economy will contract 4.4% this year, warned that prices for a range of goods will start falling around autumn.

An early snapshot of how Japanese businesses coped with the outbreak in March showed that retailers like Furihata were hit hardest, while other sectors got some respite, Reuters adds.

The Nowcast private survey that captures real-time consumption trends – making it a leading indicator of government data – showed consumer spending index falling nearly 10% for hotels, about 28% for amusement parks, 14% for airplane tickets and more than 16% for train tickets during March 16-31, compared with a year earlier.

Many took a hit from the government’s decision this month to declare a state of emergency for major population centres, including Tokyo, to combat the virus. The declaration urged citizens to stay at home, some facilities to shut down and restaurants to close early.

Movement of people around Tokyo station, a major transportation hub, dropped nearly 50% on April 15 from levels before the state of emergency announcement on April 7, according private data firm Agoop.

The number of people using major train stations such as Tokyo, Shinjuku and Ueno dropped more than 70% on April 13 from a year earlier, and that of western Osaka station slumped more than 60%, according to data compiled by the government.

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