International Comms Experts from Philip Morris International to Speak at Mumbrella CommsCon

Philip Morris International’s senior vice president of communications and former CEO of Havas PR North America, Marian Salzman, will speak at Mumbrella CommsCon on March 28 in Sydney about the next phase of communication for the company, Mumbrella informs.

The tobacco company, which currently has around 81,000 employees and sells products (including it’s biggest brand, Marlboro) in over 180 markets, currently has this statement on its website: “How long will PMI (Philip Morris International) be in the cigarette business?”

Philip Morris International is currently researching and investing in smoke-free products – and communicating this shift in direction is a job that throws up myriad challenges. These challengeslargely rest in the hands of Salzman, one of the biggest names in the communications business globally.

At Mumbrella CommsCon, Switzerland-based Salzman will fly in to Sydney to speak about about how she currently sees the communications industry and the strategies that she will be using in Philip Morris International’s next phase of communication.

FleishmanHillard’s senior vice president, senior partner and global managing director of crisis management, Singapore-based Brian West, will also fly in to speak at the conference.

West will join Jenna Orme, general manager of FleishmanHillard Australia, to explain the most recent findings in cybercrime and describe how PR can and should get on the front foot.

As we head into the last year of the decade, has cybercrime redefined itself, what is best practice, and who should be leading the offensive when it comes to defending from cybercrime? West and Orme will aim to answer these questions.

Also confirmed is Poem co-founder and ECD, Matt Holmes. Running one of the most promising new agencies locally, Holmes will tackle content production and the way PR and communications professionals are dealing with it.

He will discuss the importance of engaging emotional triggers, the shift to fast-craft production methods, the new rules of content amplification and how to bag more content briefs in a highly competitive market.

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