The polling company created by the current White House counselor Kellyanne Conway has been acquired by CRC Public Relations, a powerhouse GOP PR firm, Politico reports.
Conway established The Polling Company in 1995, after her collaboration with the Republican pollsters Dick Wirthlin and Frank Luntz earlier in her career. She submitted her resignation from the firm right after assuming the position in the White House. Terms of the sale were not revealed. In the ethics forms filed in March, Conway estimated the value of her 100 percent stake in The Polling Company and its Woman Trend division at $1 million to $5 million.
Conway’s former company will be part of the CRC, which already includes digital and advocacy branches, aside from its public relations work.
“The Polling Company is a natural fit for CRC. It is an established brand with a strong reputation among conservatives, Republicans, public policy organizations, corporations and associations,” CRC president Greg Mueller said in a statement.