In the book “Careers in International Affairs” published by Georgetown University School of Foreign Service, Qorvis MSLGROUP’s Rebecca Bouchebel-MacMillan wrote about a career in Public Relations in the world of international affairs. The award-winning career book is the ultimate job hunting guide for anyone hoping to work in the US government, international organizations, business, or nonprofits.
Editors: Laura E. Cressey, Barrett J. Helmer, and Jennifer E. Steffensen.
By Rebecca Bou Chebel- MacMillan
When Tiger Woods crashed his SUV into a fire hydrant at 2.25 am outside his Florida home he could not have anticipated the consequences – within days his life would be turned upside down and his public image damaged, possibly forever. By the time his managers came up with a strategy it was too late: a sporting icon and international household name had become damaged goods.
A good public relations campaign could have spared him the worst of the media onslaught but his team was too slow to act – they lost the golden hour and damage control became impossible.
The international free flow of information, globalization and the speed at which news is being disseminated via social media have made the fields of PR and Marketing imperative for any government or corporation.
From world-leading nations to small islands, global corporations to local businesses, all are finding themselves exposed and vulnerable to the speed of communication and the power of unchecked narratives channeled through the web. Today more than ever, they are vulnerable to crisis, as they are constantly put under the microscope. It is within this new media world order that the need for constant “engagement” and “relationship building” has become the bread and butter of PR and Marketing professionals. Continue reading »