According to a link CEO, Mark Zuckerberg shared to his own channel on Facebook on Thursday, users of Meta’s Instagram have been offered a new ‘channels’ feature, which allows them to share text, video, and photo updates with all of their followers.
Zuckerberg explained in his post that, in the coming months, a channels feature will be introduced on Messenger and Facebook, noting that he’s using his channel as a place where he’s sharing news and updates on all the products and tech they’re building at Meta.
Meta issued a separate statement the same day on its website, explaining that its new messaging tool ‘public one-to-many’ allows users to directly engage with their followers at scale – whereas the creator can publish content, the channel’s followers may only react to that content and vote in polls.
Channel creators also have the option to open their space only to paid subscribers.
The tech giant announced additional features that will be added in the near future, such as crowdsource questions for an ‘ask me anything’ and enabling creators to bring another creator into the channel to discuss upcoming collaborations.
On the first day the feature was made available, the media personality and entrepreneur Josh Richards and mixed martial artists Gilbert Burns and Mackenzie Dern were among the first to start their own channels on Instagram, Instagram’s parent company said.
In an effort to drum up interest, Meta emphasized that there are currently limited spots for the new feature so users that are interested should sign up to be considered for early access.
According to the platform rules, Instagram users can report the channel itself or specific content that was shared in it if a channel goes against any Meta policies, warning that it can seek out and remove such content with the tools it has and reviewers to help it.
The messaging app Telegram has a similar novelty for users that has been one of its trademark features since September 2015.
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